[Written by Shauntai, Regina, and Sienna of RealZetas.com]
On July 20, 2015, Zeta Phi Beta Sorority, Incorporated lost a jewel. She lost a Finer woman by the name of Soror Amber Curtis-Pratcher. Amber embodied everything Zeta represents. Her scholastic achievements, her passion for the community, her unwavering commitment for strengthening the sisterhood, and her distinct way of remaining a Finer Woman, were truly unparalleled.
Amber’s zeal for Zeta’s brand, her creative eye, and her passion for the sisterhood, are what drove her to create www.realzetas.com. She envisioned this site serving as a place for members to network and bond, while working on the business of Zeta. Many long lasting friendships were created as a result of this initiative. At the dawning of the social media era, Amber launched RZ social media platforms and have expanded the Real Zetas brand through various ways. On any given day, a fan will find a positive story highlighting the successes and accomplishments from Zetas all around the globe, as well as vintage photos recognizing members from our yester years.
Amber was a visionary in her own right. She marched to the beat of her own drum. She created the Dovely Magazine and worked tirelessly behind the scenes highlighting accomplishments of NPHC members throughProgressive Greek. She believed in not only celebrating the successes of Zeta, but across the Divine Nine also.
Through Amber’s strategic leadership, she approved the proposed launch of the #IAMZETA campaign from a member of her Real Zetas Staff. As a team, the Real Zetas Staff ran a successful social media campaign which celebrated the unique and diverse membership around the world. Due to the overwhelming and positive feedback from the social media campaign, Real Zetas proceeded to create a hardcopy keepsake for members to enjoy for years to come. The #IAMZETA campaign had inspired others – in the sorority, the Divine 9, and nonprofits around the globe – to run similar themed social media campaigns for their fans or members.
Amber willingly utilized Real Zetas social media platforms to raise awareness on social media injustices around the world. Real Zetas took an active role in speaking out against police brutality, racism, and encouraged their fans to get actively engaged in local, state, and national politics to help bring reform. Through her leadership, Real Zetas photos, posts, or tweets was recognized for being actively visible and present by Roland Martin, Essence Magazine, and Ebony Magazine to name a few. On July 19, 2015 the Real Zetas Staff had an impromptu meeting to discuss the Real Zetas social media strategy for the untimely and wrongful death of#SANDRABLAND. Amber refused to allow Real Zetas to go silent on this matter.
Amber was a leader. A social media activist. A mother. A devoted wife. A sister. A friend. A Finer Woman. She served at various levels of leadership in the sorority. She has left a longstanding legacy that will never be forgotten. She truly is Zeta.
The Real Zetas Staff expresses our sincere and heartfelt condolences to the Curtis and Pratcher families, her husband, son, and sisters of Zeta Phi Beta Sorority, Inc. As soon as her funeral arrangements are released, we will share it on this page. Please stay tuned for more details on ways you can help us celebrate the life and legacy of Triumphant Soror Amber Curtis Pratcher. Prayers to all as we endear this significant blow within the sisterhood. #REALZETASREMEMBERS #RZ4LIFE
Yours in Zeta,
Real Zetas Staff
(Shauntai, Regina, and Sienna)
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