The following is the press release issued by Phi Beta Sigma Fraternity, Inc. on Aug. 1, 2017 / PRNewswire / Photos were added by WatchTheYard.com from Micheal Cristal’s Instagram page.
Phi Beta Sigma Fraternity, Inc. (PBS) announced today that Micheal Cristal was elected International President of the 103 years old community service organization. Effective immediately, Mr. Cristal will become PBS’s 35th International President. In this role, Mr. Cristal will lead the organization’s 2017-2019 General Board and provide leadership on PBS business strategies, headquarters operations, investments in the membership, branding opportunities and organization decisions.
“I am honored to serve as Phi Beta Sigma Fraternity, Inc. 35th International President,” said Mr. Cristal, Vice President of Merchandising, Kroger Corporation. “I believe in the power of our brotherhood, our brands, our values and our commitment to serve the communities where our chapters exist, he added. “Phi Beta Sigma is transforming to be a faster-growing, more intentional brotherhood of conscious men. I am committed to the strategies we will employ, and look forward to leading the talented cadre of General Board members and our headquarters staff to drive growth, engage our sponsors, foster our Sigma Beta Clubs activities and create value to our brotherhood and the communities we serve,” he emphasized.
Cristal, who was PBS’ immediate past International First Vice President, delivered four (4) consecutive years of record membership growth, averaging 30% growth over the four years. Cristal is a proven leader who has the experience and track record of delivering results. He has a keen understanding of PBS’ business, external and internal structures, having served in several leadership roles in the organization. He has helped charter many chapters nationally and assisted in growing the Southwestern Region to be one of the largest regions in the fraternity. He was also instrumental in introducing and rolling out PBS’ revised Membership Intake Process.
Since 2013, Mr. Cristal has worked with the Honorable Jonathan A. Mason, Sr., 34th International President of PBS, administration to transform the organization. Working closely with Mr. Mason over the last four years on the organization’s strategy to strengthen and focus PBS’ brotherhood, business partnerships and brand portfolio, the organization experienced a transformation. Cristal is well positioned to continue to lead the most comprehensive transformation in the venerable organization’s recent history. PBS is a more focused and balanced organization of conscious college educated men, who are fathers, husbands, brothers, uncles and community leaders. Cristal’s leadership team is committed to serving communities globally and creating value for the brotherhood. He plans on strengthening PBS’ brand and headquarters operation, while streamlining the organization’s cost structure to deliver improved results. He is also committed to sharpening PBS’ strategies and lead the execution of the next important phase of building a better Phi Beta Sigma Fraternity, Inc.
Check out this video he posted after being elected.
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