Let’s face it. Americans spend way to much time on their phones. We check our phones all of the time and it is hurting our social interactions, relationships, mental health and productivity. Luckily for us, Courtney “Coko” Eason, a soror of Delta Sigma Theta Sorority, Inc. has created an app the helps correct our destructive cell phone behavior in a very exciting way.
Courtney’s app which is named The MILK App rewards users with gift cards, discounts, money, and free products when the user activates the app which locks their phone. Points accrue every minute the phone is not in use and can be redeemed once a specific point balance is met.
“The MILK app was created to entice smartphone users to be more present, intimate focused and safe.” said Eason. “My mission is to start a movement where millions of people pledge to put their phones down and pay better attention to their experiences and the people around them”
In the near future, users will be able to customize their own rewards and use the app in their homes for a small monthly subscription fee.
According to a report by the data analytics firm Flurry from 2017, Americans spend up to 5 hours per day on our mobile devices and the time spent on mobile apps is increasing 69 percent year-over-year.
Eason, who specialized in hosting live events, concerts and music showcases, was inspired to create the app after repeatedly noticing artists begging fans to stop recording, people in movie theaters being disturbed by bright screens and families engaged with their phones instead of each other during dinners.
Her app was selected by Google’s CODE2040 residency program, powered by Google for Entrepreneurs and she is currently growing her user base.
“Company revenues will be generated by selling ads, proximity marketing, in-app messages and retargeting campaigns to brands and establishments who would like to drive MILK users into their locations to enjoy cell phone free experiences. Phase two of The MILK App will include features where users can earn points for not texting and driving,” a press release issued by the company states.
Courtney is a Middle Tennessee State University graduate and a Spring 2003 initiate of the Iota Tau Chapter of Delta Sigma Sorority, Inc.
With the tech industry being dominated by primarily white males on the east and west coasts, we at Watch The Yard are excited about the fact that this member of Delta Sigma Theta is a Black woman creating innovative tech in the south.
Click here to check out the app for yourself.
Share this on Facebook if you think tech developed by Black women deserves to go VIRAL
AKAs2 days ago
Did You Know These 15 Trailblazers Are Non-Honorary Members Of Alpha Kappa Alpha?
AKAs2 days ago
Alpha Kappa Alpha Members From Across the Country Open Up About Why They Joined Their Sorority
Colleges7 days ago
This Virginia State University Student Is About To Go Viral For His HBCU Graduation Remix of Kanye’s Touch The Sky
Service1 week ago
Phi Beta Sigma Names Actor Malik Yoba The New Spokesman For Their Youth Auxiliary Program
Deltas1 week ago
Leadership Highlight: Sydney King The Undergraduate President of Delta Sigma Theta at University of Maryland – College Park
election1 day ago
These Two Zeta Phi Beta Sorors are Creating a $100,000 PAC to Support Women of Color in Upcoming Elections
AKAs7 days ago
The Fall 2018 AKAs at Morgan State University Incorporated AIDS Awareness Into Their Step Routine
AKAs3 days ago
Leadership Highlight: Taylor Hailstock a Recent Chapter President of Alpha Kappa Alpha at Bowie State University