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The Alphas at the University of Florida are using motivational videos as a promotional tool for their Alpha Spring Week.

The Theta Sigma Chapter of Alpha Phi Alpha Fraternity, Inc., the reigning Regional Chapter of the Year for Alpha South, is taking a different approach to promotions this year. To make a positive statement with the entirety of their Spring Week, the brothers of the chapter are using motivational videos to get people excited about their events.

“We’re preparing to impact the campus and local community with a week of innovative and empowering events. The motivational video was popular on campus and it raised the standard,” Samuel Laguerre told Watch The Yard.

Their video promotion includes the brothers working out and doing endurance training to the soundtrack of the viral motivational speech by Eric Thomas (ET the Hip Hop Preacher) where he tells students at MSU that they need to struggle for success as if it were air and they were drowning.

Watch Eric Thomas‘ full speech below:

Share this on Facebook if you feel that these brothers deserve to go VIRAL!

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