Omega Psi Phi’s Jesse Askew Named Marketing Officer for Harlem Fine Arts (HFAS)

Harlem Fine Arts (HFAS) has announced the appointment of Jesse Askew as its new Fractional Marketing Officer. A marketing leader, cultural strategist, and principal of Hue Balance, Askew will lead HFAS’s sponsorship growth, influencer engagement, brand communications, and corporate partnership strategy as the organization expands its cultural presence nationally and across the African diaspora.

Rooted in the legacy of the Harlem Renaissance and aligned with the Whitney Museum of American Art, Harlem Fine Arts focuses on celebrating and elevating Black creativity. Its mission is centered around fostering an inclusive, culture-first approach to fine art while creating economic opportunities and professional visibility for Black artists. Although Hue Balance and HFAS operate independently, the two will collaborate on initiatives aimed at global expansion and building stronger relationships with Fortune 500 brands.

Askew, a longtime member of the Xi Phi Chapter of Omega Psi Phi Fraternity, Inc. (Harlem Ques), brings to the role a wealth of national-level relationships and a deep connection to the Harlem community. His appointment follows his historic tenure as the first African American to serve as Vice President, Head of Marketing and Branding for the U.S. 250th Anniversary Commemoration under the Biden-Harris administration.

Throughout his career, Askew has led culturally conscious marketing efforts for major brands including Ford, Kodak, Mondelez, NFL, Kering, Novartis, and Divine Chocolate. He has also worked on creative collaborations with culinary innovator Chef Eric Adjepong. His leadership at Ketchum Public Relations contributed to securing a PRSA Multicultural Silver Anvil Award for the “So Kodak” campaign featuring Rihanna, Drake, Pitbull, and Trey Songz.

Askew is a graduate of Saint Augustine’s University and holds a Master’s degree from the Metropolitan College of New York. He also completed a fellowship with the Robert Wood Johnson Foundation at Boston University.