Advertise With Us
Reach Black collegestudents and alumni.
Watch The Yard is the digital home for Black college culture. We document the culture in real time and bring the community together, from Black college students and alumni at HBCUs and PWIs to Black Greek life and news. Brands, universities, and organizations partner with us to reach that community in a way that feels authentic.
Our audience is Black college students and alumni at HBCUs and PWIs, D9 members, college-educated Black professionals, and the families who support them. They are leaders in their chapters, workplaces, and communities.
Reach the most engaged audience in Black college culture
Brands, universities, nonprofits, and organizations partner with Watch The Yard to connect with an audience that is loyal, educated, and deeply involved in their communities. Our team builds campaigns that feel authentic to the culture, because we are part of it. Every partnership is custom-built around your goals.
Sponsored stories
A feature article written by our team that tells your story in the Watch The Yard voice. Clearly labeled as sponsored, shared across our site and social channels.
Social media campaigns
Dedicated posts, videos, and stories across our Facebook, Instagram, X, and TikTok audiences. Ideal for launches, announcements, and time-sensitive pushes.
Display advertising
Banner placements and homepage takeovers that put your brand in front of our audience.
Event promotion
Large conventions, galas, and events. We help you fill seats and build buzz before, during, and after the event.
Talent and recruitment
Employers and graduate programs looking to hire or recruit Black professionals and students. Reach Black college students and alumni at HBCUs and PWIs, and Greek members, where they already spend time.
University and HBCU partnerships
Enrollment campaigns, homecoming coverage, and long-term partnerships for schools that want to reach prospective students and engaged alumni.
Let’s build something together
Tell us about your goals and we’ll follow up with ideas and options.
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Questions, stories, or partnerships
contact@watchtheyard.comWatch The Yard: celebrating Black Greek life, Black college students and alumni from HBCUs and PWIs, and the history that connects us.
