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Exclusive: More Than 90% Of Advertisers Have Pulled Their Ads From Sorority Sisters, Time For The Final Blow

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Written by Lawrence Ross, Author of “The Divine Nine: The History of African American Fraternities and Sororities,” exclusively for WatchTheYard.com.

Happy Holidays, everyone. So you’ve followed Phase I of the #SororitySisters strategic plan to the tee, right? You’ve faithfully tweeted advertisers and told them to pull their ads from the show. And guess what? They did! We were able to get 95 percent of them to go away. So we’ve won, right? Not yet.

Yes, the viewership numbers for Sorority Sisters went down from 1.3 million viewers in Week 1, to just over a million during Week 2. Some of that is the natural attrition that occurs for any show, but some of it is the awareness of our boycott. How much of each? Who knows? But we do know that we need to keep going, and that means implementing Phase II of the #SororitySisters strategic plan.

Attacking Love & Hip Hop New York.

We’ve successfully hit at the body of the snake, Sorority Sisters, but to win, we’re going to need to hit at the head, Love & Hip Hop New York. Love & Hip Hop acts as the lead-in to Sorority Sisters, and as long as its viewership is healthy, it will be difficult to kill off Sorority Sisters, no matter how many advertisers flee. So we escalate.

If you’d like to find out the tactics that we’re using against both Love & Hip Hop New York and Sorority Sisters for their January 5th broadcast, come and join our Facebook groups,

Conscious Boycott: https://www.facebook.com/groups/consciousboycott/

Watch The Yard: https://www.facebook.com/WatchTheYard

It explains how this movement is gradually attacking all of negative images on reality television, and what you can do to help.

So wake up. Get conscious. Join the boycott.

Lawrence Ross
Author of The Divine Nine: The History of African American Fraternities and Sororities

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1 Comment

  1. MJ

    December 29, 2014 at 1:15 pm

    Fantastic…lets kill off every reality show portray negative representations of African american people. I’m beyond sick of it..and no I don’t watch any of that garbage. #ProudMemberofSigmaGammaRhoSororityInc #Spring94 #UCLA

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AKAs

This Alpha Kappa Alpha Member is Making History by Opening the First Chick-fil-A in Downtown Los Angeles

Ashley Derby, a member of Alpha Kappa Alpha Sorority, Inc. and Spelman graduate, made history in 2011 when she became the youngest African-American female franchise owner in the history of Chick-fil-A at 26 years old. She making history again by bringing the franchise to downtown Los Angeles.

Derby is an Atlanta native who started working at Chick-fil-A as a teenager to save money for a car. She stuck with the company through her undergrad years at Spelman. Because of her boss’ advice, Derby switched her major to focus on economics and applied for leadership roles at the restaurant.

Credit: Chick-fil-A

In undergrad, she was initiated into Spelman’s Mu Pi Chapter of Alpha Kappa Alpha Sorority, Inc.

With my girls in spirit this year – Happy SpelHouse Homecoming! 💙❤️ #Spelman

A post shared by Ashley Derby (@ashleythe0ne) on

After graduating, Derby did three years of management and development programs for Chick-fil-A before opening a franchise near the campus of the University of Southern California in Los Angeles.

 Share this on Facebook if you can’t wait to see the trajectory of this soror!

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AKAs

The AKAs at Southeastern Louisiana University Just Did a Law & Order Themed Yard Show

The ladies of Alpha Kappa Alpha at Southeastern Louisiana University just did a Law & Order themed yard show to start off their fall semester!

COURT IS NOW IN SESSION! The Illustrious Lambda Omicron Chapter of Alpha Kappa Alpha at Southeastern Louisiana University presented their first Fall 2017 “Pretty Wednesday” yard show after 9 years of coming back to the campus.

Watch Lambda O’s Law & Order: Kase Klosed yard show presentation below!


Shot by BIDMedia

Share this on Facebook if you think these ladies deserve to go VIRAL!

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AKAs

The AKAs at the University of Alabama at Birmingham Are STUNNING

The women of Alpha Kappa Alpha at the University of Alabama at Birmingham are STUNNING.

The ladies Spring 2015 line of the Iota Phi Chapter of Alpha Kappa Alpha Sorority Inc. recently celebrated their AKAversary and they teamed up with photographer was Don Lundy from Lundy Lenses (@lundylenses), a member of the Kappa Kappa chapter of Kappa Alpha Psi to take some amazing pictures.

Check out the photos from their photo shoot below!

  

Share this on Facebook if you think they deserve to go VIRAL!

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